Posts

Showing posts from September, 2023

Mortgage Marketing Ideas for 2023 - Leadpops

Image
  These Mortgage Marketing Ideas Include t he Top 50 Traffic Sources for Mortgage Loan Officers to Generate Exclusive Mortgage Leads. Plug into the Power of Online & Offline Traffic + High-Converting Mortgage Websites & Mortgage Landing Pages Today. Introduction: mortgage loan officers are constantly seeking effective ways to generate high-quality mortgage leads in order to grow their businesses with innovative and effective mortgage marketing ideas — strategies to differentiate themselves, and also coupled with the right tools, systems, and execution. To help you maximize your lead generation efforts, we’ve compiled a list of mortgage marketing ideas using the 50 most popular online and offline traffic sources. We’ve paired each source with high-converting mortgage websites and landing pages as a strategy to help you supercharge your marketing ROI and convert more exclusive mortgage leads . Our goal is to provide you with mortgage marketing...

Mortgage Leads: Why 2023 is Different - Leadpops

Image
  During a coaching session last week, I discussed how nobody talks about one of the main reasons why 2023 will be a rough market. It has nothing to do with rates, inventory, or affordability, at least not in this context.  Don’t get me wrong, all three of those play an important role, but they have been amplified by what I call “The Consumer Deficit. “ In 2020 & 2021, housing prices, demand, and low rates created a boom in total origination volume that dwarfed 2018 and 2019, respectively. This shouldn’t be breaking news to anyone. However, most of the industry seems to operate as if those two unicorn production years are not directly affecting this year’s production. What most are missing—is the importance of cycles.  In a normal origination cycle, we can only do so many transactions and help so many consumers in a given year. With rates staying relatively consistent along with the normal appreciation of housing, those that cannot be serv...

Press: Guaranteed Rate Amplifies Loan Officer Success with rebel iQ - Leadpops

Image
  We’ve seen a lead to file rate of 30%+ since day 1. Guaranteed Rate, a leader in mortgage lending and digital financial services, has integrated rebel iQ’s “rebel Connect” enterprise solution into their online properties to capture more leads and put more loans in process for their loan officers. GRC has consistently been a leader in lending, with more top originators than any other company on Scotsman Guide’s prestigious annual list for the eleventh consecutive year.   Over 1900 leads and 650 applications in less than three months. The management team at Guaranteed Rate, not known for resting on the status quo, has seen the opportunity to grow while many other lenders contract. Guaranteed Rate is doubling down on efforts to put their loan officers in the best position to succeed with rebel iQ’s leadpops SaaS platform. In less than three months since turning on rebel CONNECT, Guaranteed Rate has generated over 1900 leads and over 650 applica...

Exclusive Mortgage Leads: Ignite Your Sales Pipeline - Leadpops

Image
  rebel IGNITE delivers exclusive mortgage leads directly to your account, every month. In today’s fiercely competitive mortgage market, what’s your winning strategy? Is it streamlining your processes? Or maybe providing top-notch customer service? While these are all important factors, there’s one essential piece of the puzzle that can make or break your success—exclusive mortgage leads. At the heart of every successful mortgage business is a robust and efficient lead generation system. It’s simple math, really. More leads mean more opportunities for sales. More sales mean increased production. And increased production? That’s your ticket to growth, profit, and success. But let’s back up for a moment. What exactly are we talking about when we say exclusive mortgage leads? And why are they so crucial for residential home loan providers?   Exclusive Mortgage Leads: The Key to Expanding Your Pipeline Exclusive mortgage leads are essentially potent...